Also known as the Event Marketing Maven, Michelle lives, eats and breathes marketing for the event and meeting industries. With an intensive background of more than ten years in advertising, marketing and promotions, she brings innovative design and savvy marketing strategy and advisement to all client projects.
Previously, Michelle has worked in various roles in advertising and marketing from a boutique advertising agency in New York City to an international ad agency and a nationally-renowned magazine. Michelle also brings her experience in marketing for a celebrity film production company and an event company on the supplier level to round out her expertise. She has coordinated, managed and developed new creative campaigns for clients, which have including Hitachi, ANA Airlines, Panasonic, Tribeca Films, Nickelodeon Family and Suites Resort, Hilton Grand Vacations, Imagine Entertainment, the Florida Hotel and Conference Center, and Tybrin Inc.
As Marketing Manager at Exhilarate, she compliments the company’s offerings in marketing and social media, providing expertise in traditional and new media marketing consulting for live events. She also develops effective branded marketing/sales collateral and press materials and orchestrates online marketing strategies.
Michelle also has previously served on the Board of Directors for Meeting Planners International Orlando chapter as Director of Sponsorships, Wish Upon a Wedding Orlando, as Marketing Chair, the International Special Events International Marketing and Communication committee. She is also a proud member of: International Special Event Society, Orlando Chapter and has been a speaker at the Special Event Conference & Tradeshow, featured in Special Event Magazine, Orlando Sentinel, Orlando Weekly, and BizBash for events she has marketed and to also lend her event expertise.
Blogging, content development, creative development, branding, social media, marketing strategy- for meeting and event industries.